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A Staples 2015 survey reveals that 87% of Small Business Owners are extremely bullish about their company’s success. The same survey shows that 46% plan to invest in promotional material. It’s estimated that by 2017 businesses will have invested over 22 BILLION dollars in promotional products alone. The challenges faced by all business owners is navigating the sea of promotional materials and not hitting any rocks. Every business owner has the same areas of concern over what proper items to invest. The goal is getting their customer base to keep, use or share the items. Far too many business owners lack the expense budget to hire a marketing team, split test marketing ideas and wait for the “right item” to show results. For decades it was a hit and miss learning curve, until now. Robert Vico CEO of Captured Glory Promotional Branding and his partner and co-founder Cristina Arce have written a tell-all book, Outrageous Promotions That Are Outrageously Effective. The book has been a huge success among South Florida business owners and entrepreneurs. It takes the sting out of “I have no idea what I am doing with promotional products!” and turns it into a pat on the back called “Job well done, look at the results!” “When a business owner holds my book, they are tapping into the power of a 21 billion dollar industry and putting it to work for them in real time”, says Robert Vico. “They benefit from my many years of experience and thousands of hours of market studies. If that wasn’t enough, we freely supply over 50 powerful proven and real-life case studies any business owner can swipe and successfully implement on the fly.” The original focus Vico and Arce had a decade ago evolved from strictly promotional material in South Florida to promotional material with a Purpose and a Plan for Profit. This is evident by the clients that have chosen to partner with Vico and Arce like the University of Miami, American Airlines, Amerijet and Comcast, just to name a few. Their success rather than making them complacent has broadened their vision. They have turned their focus to expansion by developing a new division called Outrageous Promotions. This new section of their corporation teaches business owners how to use the power of promotional products to create outrageously effective marketing campaigns. “Anyone can benefit from our book, however, we wrote it with the small to mid-size business in mind & for the entrepreneur who is out daily working hard to make it happen” Vico expounded. “The best part of it all is they can do it without the need to hire a marketing agency or some expensive marketing “guru”. The book is doing quite well on Amazon but Vico and Arce are both so confident readers can duplicate results in their book they are giving it away for free. Visiting their Outrageous Promotions That Are Outrageously Effective website www.outrageouspromotions.com will allow anyone to order the book and only incur a minimal shipping fee.READ MORE @ The Miami Herald